ALPELJO is a travel company that came into the market when the rules of the game were changing. It was not interested in being any old booking agent, for them the way forward was convenient online booking giving customers best value for their money.
The management decided to undertake improvements of their business to make it more attractive to customers. They also decided to market it more aggressively. The result was a brand new web site and active advertising to attract more customers to the website and grow their business.
DIGIORA was hired as a consultant to rebrand and revamp the business for maximum effect. Our team then set about the task of investigating the options that would fit ALPELJO's criteria and budget. Our research suggested that Online Holiday Bookings would suit their client profile. Not only was this solution closer to their business needs, it was cost effective too.
The most important aspect of the Holiday Bookings Online system was that an elaborate availability calendar could be embedded into the new ALPELJO website. This gave the customer complete availability information over a wide date range. It also allowed them to search for short holiday breaks during off-peak season. Unlike other booking sites which do not have a system that tells customers which dates are actually available, the Holiday Bookings Online system is easy to use and understand. The admin control panel developed user-friendly, with simple menus that were easy to negotiate.
The system is just as easy for customers to book and make payments. When a customer looks at the availability details on one particular property they can simultaneously view other properties on the same site, without having to retrace their steps. This is ideal for big groups who want to book more than one property.
They were given the option to pay via Paypal, an option customers seem to prefer. It allowed for easy transfer of money and saving customers the trouble of sharing their credit card details and avoiding any possible inconvenience on both ends.
The solution made it easy for our client to store customer details and download information on occupancy, address etc. for marketing. A better user experience and extensive visibility of holiday property meant users were happier and satisfied with the service they were accessing. The success of the solution can be gauged from the fact that within 2 weeks of its launch 25 tour package bookings were made online.
Over the 3 years that I have been with them there has been barely any downtime and any problem that cropped up has been resolved almost immediately, not to mention the extremely reasonable prices.