24 Jun 2021
B2B branding strategies you just can't ignore!
Digiora Technologies Pvt Ltd
Business to Business (B2B) marketing perplexes many. But at the core, B2B brands want the same thing as any brand - to be understood, to have recall. Some B2B brands might sell a tiny component to a large MNC. Something small or innately complex. But as brands, they want to have a recall value.
That’s why brands like Boeing, Intel or Tata Steel, to name a few, are revered. They employed carefully calibrated branding and strategic planning in order to be irreplaceable - for other businesses and of course, the end users. Check out our blog on top branding needs, here.
#1: Develop A Definitive B2B Branding Voice
Are there colours you use or don’t use? A certain font that is part of your branding language. Are you a formal or informal brand? If you have answers to those questions - 👏. If not, reach out to a branding expert to get it right on priority.
#2: Think emotionally engaging
Whether you are trying to vie for the attention of another business or the end customers, you need to have a website, a corporate video and an intuitive mobile app that appeals to the heart. Reach out to us at Digiora to get your hands on emotionally intelligent branding solutions.
#3: Use Chat bots. Be 24/7.
Globally, 2 billion messages are sent between people and businesses every month. So it is safe to say chatbots are here to make your business’ life easy. With the help of chat bots, you can filter out customer service and keep customer service. Our UI/ UX team has given some sleek 24/7 chat bots to our clients both in India and abroad.
#4: Integrate Traditional And Digital Campaigns
Traditionally, B2B companies have relied heavily on physical networking at trade shows, after parties and industry related conferences to further their reach among potential businesses. With Covid-19 imposed restrictions still at large, we can “virtually” do anything!
#5: Nurture your Leads
As you might have guessed, nurturing or developing a relationship with potential buyers through all stages of the sales funnels takes time. Thankfully, there are many sites that can help you with this. Or you can reach out to a marketing partner like us to see it through.
#6: Track, analyse, move ahead
Monitoring and taking decisions based on real data would make a world of difference to your brand.
Act now. Get in-depth consultation with our branding experts, who have been in the business of making brands shine for well over a decade. If you have a question, you can reach out to us on our social channels below. Or drop in at https://www.digiora.com/contact. We will be happy to look into it.