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2021
How to stay ahead of the competition in the digital race? Well, these 3 proven SEO strategies could give you the break you’ve been searching for all the time. Learn how Google Passage Ranking Optimization, following the E-A-T principle and keeping your content fresh and updated helps you improve your SEO ranking.
Digital Marketing 23.09.2021
3 SEO Strategies that Your
Competition is Using
Master the strategies and you have the power to boost your website’s authority and thereby appeal to the right audience, and moreover stay relevant and on top in the search engines. Consistency combined with quality are the key factors to get the right results you desire. Keep optimizing, learn and adapt to the trends and believe in the process.
There's always going to be a rotten apple - a toxic employee - in a team.
Organizational Culture 01.09.2021
The Art of Managing A Toxic Workmate
It has been so right from the start of organized work.
OTTs are taking over the digital landscape. How? With young viewers who prefer to consume on demand, the shorter, more engaging OTT ads are more likely to drop a hook than traditional TV ads. For marketers, this gives a clearer picture and insights of their ads. Who watched the ads? When and for how long? More than enough data to finely target campaigns by more specific demographics like age, context or behavior. Learn how OTT brings in greater transparency, control and ROI than the traditional TV ads.
Digital Marketing 17.06.2021
OTT advertising and how can your brand benefit from it
No brownie points in guessing that OTT (over-the-top) content is getting popular. These content channels, such as YouTube, Netflix, Hotstar, to name a few, are giving television channels a run for their money. And many broadcasting channels have already considered OTT as the next significant step in the evolution of television programming. And advertising on OTT is a different ball game altogether and we are delving right into the crux of it.
If there is one music band that has dominated global music charts and fans across borders and cultures, it’s got to be BTS.
Branding 28.07.2021
Branding and Marketing lessons from BTS
For the uninitiated, BTS or Beyond the Scene is a seven-member South Korean boy band. Whatever the band touches, turns to gold. Let’s dig a little deeper and find out what branding lessons we can learn from this popular band.
As more companies are getting back on track post-pandemic, the job market is at a much better place. And so is LinkedIn, which saw a record level of engagement recently.
Digital Marketing 21.07.2021
How to effectively market on LinkedIn
This could be a grand thing for your business too. The social media and lead generation experts at Digiora have enlisted a few of the old and some new ways to enhance your LinkedIn presence.
Let’s walk through how you could make your business strong and memorable with these carefully curated B2B strategies. Learn how developing a steady brand voice and creating emotionally engaging experiences, while providing 24/7 availability using chatbots, could actually nurture your business to true growth.
Digital Marketing 12.08.2021
B2B branding strategies you just can't ignore!
Business to Business (B2B) marketing perplexes many. But at the core, B2B brands want the same thing as any brand - to be understood, to have recall. Some B2B brands might sell a tiny component to a large MNC. Something small or innately complex. But as brands, they want to have a recall value.
Are you thinking about not suggesting Twitter to your clients?
Digital Marketing 21.06.2021
Marketing on Twitter: Is it dead?
Though one might feel that Twitter Marketing is out of date and Twitter handle has become an extension customer redressal, there is more to the story. And clearly more than the old 140-character limit!
Are you in control of your social media? Or are you running on autopilot and enjoying it? Sure, automation is a game changer in social media. It helps you shoot up the consistency and support your growing revenue. There’s a catch; overdo it, you’ll lose the human tone of your brand. Walk with us while we talk deep about how automation can affect building your brand through social media.
Digital Marketing 17.06.2021
Social media marketing: How much is too much Automation?
Like that mountain of laundry becoming neatly stacked with a clap, or if those piling dishes become squeaky clean with a flick of a wand. We can’t say for sure when that would become a reality. In the marketing world, though, Artificial Intelligence is already taking care of things. With an array of tools and platforms, it is now easier than ever to automate routine social media and other marketing tasks.
The mobile health app is serving the enormous gap existing in the industry since Covid-19. According to one report, there are 318,000 health apps currently, and hundreds are being added daily.
Technical 15.06.2021
The rise of Health Apps
Telemedicine, also known as telehealth, digital health, or iHealth, has existed in your lives ever since your parents first called a doctor uncle/ aunty for medicines. Public acceptance, and the necessity of it, is renewed.
As the first quarter of 2021 is about to end, building a brand poised for a brighter future is the need of the hour.
Branding 15.04.2021
Here’s What Your Brand Needs for 2021
We have scoured the internet and debated with our in-house branding experts to come with a list of trends that will help your brand stay relevant.
Everyone needs a refresh, including your business.
Branding 13.04.2021
Nine ways to rebrand for 2021
Change can do wonders for your growth, especially after the hard-hitting pandemic.
How working has changed post 2020, right? There are enough reasons you could have felt a little stir crazy at work. We have rounded down three simple, fun, non-contact games that can help you keep sane.
Organizational Culture 11.04.2021
Top three non-contact icebreaker games for every office party
Now, you might wonder, who has time for games?! And why should you even take part. As the popular adage goes, no play and all work won’t do you any good. By taking “micro-breaks” of a couple minutes in a workweek, you and your fellow team mates are well on your way to feel destressed and be more productive.
It’s tough to grow your online business, but don’t worry, help is at hand! Read on to find the basics and some advanced ways in which you can take your business to the next level.
Marketing 09.04.2021
Here are some definitive ways to GROW your online business!
Be a proactive participant for online comments. A healthy sign of a good business that many overlook is addressing online comments. Got a critical review? Reply with a helpful voice. Got a good one? Great; don’t forget to thank them. And we should practice this across all faces of the brand - be it reviews on search engines or social media.
Human resources, as we would imagine, are all about humans. AI or Artificial Intelligence though is very much a part of its future. And the future is now.
Human Resources 08.04.2021
How AI is transforming HR.
AI we may (or may not) be aware. For our forefathers, anything that made their life more convenient was “magic.” It could have been a steam engine or light bulb, or some such advancements in “technology.” So yes, in our era, “magic” is what we associate with Artificial Intelligence(AI).
There is a hacker attack on an unsuspecting site every 39 seconds. That’s a whole cybersecurity break that could have been avoided as well. How? Read to find out.
Technical 05.04.2021
Is your website secure enough?
When there is a cyber attack, it is an attack on your reputation. With a cyber attack happening every 39 seconds, it is not good news for any business.
Have you fumbled for your keys or something important when it was needed the most? Do you feel lazy thinking about getting organized? Then this article is a breezy answer for you.
Organisational Culture 19.03.2021
Get Organized: The Lazy Guide to Getting Things Done
The number one rule for getting organized is - you know it - declutter. Everyone talks about it, but it is so difficult. For office mess, the usual culprit is paper. We have in fact shared previously how you can improve your workplace productivity. After purging yourself of unnecessary documents, papers and what not, it is time to get organized. Here is a lazy-guide to get you super organized!
Imagine you are back in school as a class monitor, delegated with the important job of maintaining a silent class in the absence of a teacher. Maybe your friends are the most chaotic and you thought it better to not write their names on the board. Maybe you didn’t want to ruffle any feathers with some other mates. You may have had a hard time communicating the hard truth of punishment to another set of kids. So when the teacher comes back to a noisy class, who would look bad?
Organisational Culture 15.02.2021
Are you a people-pleaser?
The corporate arena, your office, could be quite chaotic too. Ideas floating around. Opinions voiced. Lots of opinions, in fact. Now you might wonder. Are you really a people pleaser? Well, if you have been...
The answer is ….yes, especially if you have a target audience who thrive on social media.
Digital Marketing 18.01.2021
Should you have a Valentine's Day campaign for your brand?
For Valentine’s day is a holiday fuelled by the idea of spending for the significant other. Missing out on this great marketing window could be an immense blow to your Q1 revenue. And we all know that a good start for 2021 is a must, right?
Marketing your brand on Facebook is now a no-brainer. Why wouldn’t it be? With the social giant boasting 53% of users to be “always-on”, this is the platform to be for businesses. Having a great online presence some would say is crucial for business, much like how it meant to be yellow pages.
Digital Marketing 13.01.2021
Top Five Facebook marketing tips (that work)!
It’s one thing to be present on Facebook, it means a lot more to use it effectively. Here are some ways to absolutely nail your Facebook marketing game. Let’s get into it!
2020
Our workplace affects us. No, we ain’t bluffing, it’s a fact!
Organisational Culture 17.12.2020
How to improve work space productivity
Think of it this way. We have felt some places as very calming. It might be a beach for someone or a cafe, but there is a certain unmistakable vibe that we are suckers for. Same goes for our workspace. Next time when you are feeling a little stressed, or not so productive, look around you. It might be time for a workspace refresh and here are super simple ways to make your workspace work for you.
Put your hands up if you are ready for the holiday season!
Marketing 18.11.2020
Ring in the Holiday Season with Elan, Digitally
Not feeling it 100%? That’s okay. For it’s not too late to amp up your efforts to win mind share. There is no 'maybe' about it though, for your competitors might have started on holiday promotions a long time ago.
We often hear the phrase workplace professionalism from our employers. But what does that term mean, anyway? Does it mean dressing a certain way, or is it the need to do something more than just doing your work and showing up on time?
Organisational Culture 19.10.2020
The Truth about Professionalism at Workplace
The answer is yes, and yes, and more. This article is all about digging a little deeper to know why workplace professionalism is of importance to you as much as the organization. By becoming a successful professional, you will create a positive name for yourself and make yourself an asset. So naturally, it all starts with you.
Your business had just started to bloom when - boom - 2020 and Covid-19 happens. You are not alone. Even as businesses grapple to make sense of the “new normal”, small-scale businesses are wondering. Should they pull the shutters or try hard to remain afloat?
Marketing 01.10.2020
Are you a small business?
In this article, we are all about the “just keep swimming” motto. As a web development company and branding partner for some stellar clients, we are listing out a few tips to tide over any crisis, pandemic included.
2020 marks 10 big years for Instagram. The social media platform has captured the imagination of billions around the world. And around 25 million businesses are using the platform for better engagement.
Digital Marketing 21.09.2020
Here is How Instagram will help your brand shine
So, how can your brand shine on Instagram?
2019
We are dealing with a volatile media clutter amidst atypical customer behaviours and content surplus. Needs, wants and desires outlines, pop and fuse-depending on a multitude of factors-visible and invisible. It has become evident that we need to be careful in crafting stories so as to prevent the fading brands.
Digital Marketing 20.03.2019
Tailor Faultless Digital Solutions - Over The Orthodoxies That Rule!
With the advent of digital media, the possibilities are innumerable and we can see the content and creative clutter, which is difficult to tackle. In a segment where the giants ruled, smaller brands are now being born and raised online and taking the liberty to infuse a better personality. With varied platforms, brands are now able to connect directly to their customers and prospects, defining new norms for the engagement.
2018
Designed to respond, web design has begun over 10 years, after which it has become an industry standard.
Design 25.10.2018
Here are some popular graphic design trends found in 2018
Rapid increases in mobile browsing (infinite color display of devices and screen sizes) have created critical utility problems on conventional websites. Designers and developers have tried various ways to design a Website-Fits-All solution with user's tool. This made the basis for the so-called "responding design".
2017
Angular, popular javascript framework maintained by Google, that is frequently used by developers all over the world for building desktop and mobile applications, gained its popularity quickly by its Consistency, Productivity, Maintainability, and Modularity. Angular 5 was announced to the world on November 1, 2017.
Technical 15.12.2017
Angular 5 is Here! What are the New Features?
The history of angular versions
In the early days of web page development on the internet, many pages were hand-coded in HTML. Then came an era of Microframeworks wherein we were able to develop simple projects on web design.
Technical 31.11.2017
How to Become a Full Stack Architect?
As the requirement went bigger to handle the increasingly large and complex websites appearing in the online world. Full-stack frameworks finally appeared on the horizon, providing multiple libraries in one package. The full-stack framework has a plethora of features and options compared to the micro-frameworks.
Few years back but not too long ago, Digital Marketing was all about advertising, call to actions techniques, online ads and offer incentives, But not any more! Now Digital Marketing have smash their pace.
Digital Marketing 27.07.2017
Trends that will transform Digital Marketing
Now it’s the time to implement some advanced options for your company to shine in future. Marketing professionals started focusing on cultivating relationships by creating engagement through content. When it comes to digital marketing, Organizations are interfacing more and more challenges. Experts say content marketing is one of the top three activities in this sector. This means the things are going to be much more consumer centric by giving entertaining and informative content that pull the customers and get them engaged.
Today’s firms are contending with a clash of generations and a war on talent. Employee engagement is center stage in HR right now, for good reason. Gone are the days which witnessed an increased attrition rate and that called for a refined atmosphere. A thought on what employers can do to surpass it pointed to employee engagement. Engaged employees are better producers, they’re more committed to the organization. We are dealing with certain thought forms that will be helpful in charting a path to employee engagement.
Organisational Culture 08.04.2017
Exploring employee engagement-from digiora’s angle
Engaged employees aren’t just motivated by money, position or power-they are motivated by shared values, objectives, trust and purpose. To have a great team you need to have great hiring practices, an evolving and fruitful culture and constant monitoring. All those efforts need to get balanced by a compelling leadership.
Writing a program is now much more effortless with IDE! If you don’t know what you are doing, an IDE will go a long way to protect you from having to learn.
Technical 01.03.2017
Know Your IDE
The IDE will group all of your development environment in one big window, and will prevent you from spreading things out over the desktop to suit yourself - unless, of course, you can do that while remaining within the one big window.
For those of you who don’t know what is Sass, the best starting point is to visit the official Sass webpage.
Design 08.02.2017
Sass is Awesome!
Sass is an acronym for Syntactically Awesome StyleSheets, and is an extension of CSS that adds power and elegance to the basic language.
2016
Google Fonts are a collection of open fonts that you can use in your websites, documents and other design projects without any licensing restrictions.
Design 01.12.2016
My Pick of 5 Best Google Font Combinations for Web Design
It was launched in 2010 and revamped in 2011. Again, in 2016 Google refreshed the look and feel of their website.
By the next decade organizations will face an increasing flood of talents, infused with diverse skill sets.
Organisational Culture 20.10.2016
Changes in talent mix: weft and weave of organisational culture!
The confluence of talent mix and the well known frictions to attract and retain talents, calls for a fortified culture and a serious effort to concrete it. Frame a culture that provides support to learn, innovate, build leaders and inculcate experiences.
As the world follows Digital Lifestyle, the need to increase your online presence is critical.
SEO18.01.2016
Online Reputation Management for Business
A good or bad status of a company is important for a genuine consumer. Hence Online Reputation Management has its own priority today.