9 Apr 2021
Here are some definitive ways to GROW your online business!
Digiora Technologies Pvt Ltd
It’s tough to grow your online business, but don’t worry, help is at hand! Read on to find the basics and some advanced ways in which you can take your business to the next level.
Be a proactive participant for online comments
A healthy sign of a good business that many overlook is addressing online comments. Got a critical review? Reply with a helpful voice. Got a good one? Great; don’t forget to thank them. And we should practice this across all faces of the brand - be it reviews on search engines or social media.
Social Media Can do Wonders
… But don’t rely on social media as your number one strategy for traffic and leads. You want people to sign up to your email list, and interact with you personally as well, not just on social media. That's why lead generation through social media is much sought after.
Build that (email) list from Day One!
Email marketing isn’t something new. In fact, many in the marketing circles aren’t interested in it. But we believe it is perhaps the best value for many businesses. For it is a no-nonsense, enticing way to communicate to your website visitors. Studies state that 80% of Americans check their email at least once per day.
We love how one food blogger has used a stand out pop-up to get to capture the attention of her website visitors, who wouldn’t possibly say no to a free e-book.
Make a content strategy plan
Content marketing usually for many means a separate blog page. But is that it? That would be helpful, sure, but it is only the beginning. You need to know your buyer persona, their age and preoccupation in order to create meaningful content for them through mailers/ newsletters, social media posts etc. Content that they feel they can vouch for or felt as informative and good enough to share with their network.
And don’t limit yourself into thinking content means words shared on email. It means videos, talk - basically your brand as a living digital avatar.
Get Found Organically
Ah, the dream for all businesses, especially for those starting out. SEO or search engine optimization is the key to this dream. By following a set of guidelines, checks and hygiene, your website will get found easily. To understand how we tailor SEO strategies for our clients across India, the UK and other countries, you can reach out to us at firstname.lastname@example.org.
Let Analytics Drive Your Decisions
Every action on your site and app can be tracked. Let those analytics guide you to make better decisions. With the advancements in tracking codes, you can easily weed out what is not working and boost what does.
Have you tried Affiliate marketing?
Finding endorsements from influencers or affiliate marketing is not entirely new in the digital sphere. It is a win-win for both the marketers and influencers. There is a rising trend though to tie up with ‘nano’ influencers, who have far less but more genuine followers.
Use FOMO to your ADvantage
FOMO or ‘fear of missing out’ is what you hear often these days, and it's not some psychological mumbo-jumbo. The anxiety about missing out on the “it” thing is real for a majority of people. Businesses have been taking advantage of this to boost sales. Classic example being the Black Friday Sale popular in the US. By using social media ads and pay per clicks, you can further tap into your target audience and make “sale” day even more phenomenal.
Improve your Websites speed and Performance As we ourselves might have realized, our attention span has dropped - to 7 seconds, apparently. If your website doesn’t make the right impression in 7 seconds, it is as good as forgotten.
53% of people on mobile devices give up on a site if it takes over three seconds to load! Another study says that 1 second delay in page load time can lead to 11% fewer page views. To better the performance or your website you need to optimize.
In case you want to try these for your business, you can reach out to us https://www.digiora.com/contact. We have been in the business of making business dreams a reality and as a top website designing and marketing agency helped our clients realize their full potential.