18 Jan 2021

Should you have a Valentine's Day campaign for your brand?

Digiora Technologies Pvt Ltd

The answer is ….yes, especially if you have a target audience who thrive on social media.

For Valentine’s day is a holiday fuelled by the idea of spending for the significant other. Missing out on this great marketing window could be an immense blow to your Q1 revenue. And we all know that a good start for 2021 is a must, right?

Let’s get down to the heart of the matter.

Why Valentine’s Day Campaign may work for you
Like other holidays, many companies usually plan on their Valentine’s Day campaign. And we are not talking about chocolate and flower delivery companies alone. This holiday is a great way to show your brand cares about inclusive love, or even merely an exercise to show the brand’s awareness of seasonal marketing. By syncing with this non-denominational global campaign, it is also a great way to get more user-generated content and shares.

Here is a round-up of the three top ways to capture your audience’s heart.

01.Link it to your business

Spotify took advantage of topical advertising with the recent ad starring Anil Kapoor, and Nagarjuna (for the south audience). The lead plays the role of a quintessential parent who doesn’t know how to get all the good old melodies. And when he figures out about Spotify playlist from his kids, it’s a happy jig. For now, every day is a valentine’s day.

02.Hashtag Contest it

Many product companies like the BodyShop and Wild Stone fragrances had made a killing by tying their product launches with Valentine’s Day.

Then there is Burger King, the fast-food chain. Chances are you must have seen their love-hate relationship with McDonald’s. They capitalised on this for their 2020 valentine’s day campaign in India, where they offered a free whopper to customers who would upload a selfie with the “lonely man” or the McDonald’s clown. All users had to do was tag Burger King India on 14th February, along with hashtag #LonelyNoMore. And boy, did they get some selfies and sales.

03.How about a video greeting?

Research conducted recently shows that Valentine’s day is also about showing appreciation to parents, children, grandparents, friends and even co-workers. Some even spend money on their pets for the holiday. Creating a simple video is a great way to make a connection with your audience and pack a great recall value for your brand.

Trust the experts for your branding strategies. Reach out to our dynamic team of social media enthusiasts, tech gurus and UI UX design thinkers will love to help your brand shine. If you have a question, you can reach out to us on our social channels below. Or drop in at https://www.digiora.com/contact. We will be happy to look into it.